Companies

Νέα Οπτική Group is a distinguished family-owned eyewear company with a history dating back to 2004. As pioneers in the industry, they have created the Greek brand Urban Owl, offering unique, handcrafted eyewear, while also operating the only eyewear factory in Greece under the name Greek Handmade Frames.

Nea Optiki Group’s commitment to innovation and collaboration is demonstrated through their partnership with the internationally renowned Greek brand Zeus + Δione. The sunglass collection featured in the hit Netflix series "Emily in Paris" gained international recognition, introducing Greek eyewear design to a wider audience.

Their latest venture, Native Vision®, is the first eyeglass lens company with Greek expertise and specialization, embodying the vision of "Greek eyewear" in its entirety, from frame design to the lenses themselves. This also marks the beginning of a new era in the eyewear market with the launch of ORION VR, the first wearable Virtual Reality (VR) tool that adapts the eyeglass lenses to the user’s eyes, rather than the other way around.

Nea Optiki Group is dedicated to craftsmanship, superior quality, and customer satisfaction. As they redefine the eyewear industry, they harmoniously blend Greek heritage with innovation.