Companies

Nea Optiki Group is a well-established family business in the eyewear industry, with a history dating back to 2004. As a pioneer in the field, it offers a wide range of quality products and brands such as ENVY, RISKA, HOFFMAN, EL GRECO, and TAILORMADE, making it a key partner for optical professionals. Today, the company serves more than 1,100 optical stores across Greece. As part of its growth, Nea Optiki created the Greek brand Urban Owl, offering distinctive handmade eyewear, while also operating the only eyewear factory in Greece under the name Greek Handmade Frames.

Nea Optiki Group’s commitment to innovation and collaboration is evident through its partnership with the internationally acclaimed Greek brand Zeus +Δione. The eyewear collection that appeared in the popular Netflix series Emily in Paris gained international recognition, showcasing Greek eyewear design to a global audience.

Native Vision® is the first ophthalmic lens company with Greek know-how and expertise, embodying the vision of the “Greek Glasses” in its entirety—from design and frames to the lenses themselves. With a strong focus on quality and value for money, it has established itself in the market and earns the trust of optical professionals every day. It also marks a new era in the eyewear market with ORION VR, the first wearable Virtual Reality (VR) tool that adapts ophthalmic lenses to the user’s eyes rather than the other way around. ORION VR has already been honored with the international innovation award “Product of the Year”, confirming its uniqueness on a global scale.

Nea Optiki Group is dedicated to craftsmanship, superior quality, and customer satisfaction. As it continues to redefine the eyewear industry, it harmonizes Greek heritage with innovation.