Brands

Elegance and Style Made in Italy

YELL! Eyewear dives into the eyewear industry with the same philosophy that defined it in the 1990s: understanding the present time, interpreting the deeper meaning of transformation within society and consciousness—before it even manifests in style—with the goal of redefining design and trends through the use of fine materials.

The YELL! Eyewear ’23 collection looks to the future in every sense, with eyes enchanted by the beauty of our planet while remaining attentive to ecology and sustainable production, fully embracing the “slow fashion” philosophy. To preserve the beauty around us, a new “vision” is needed—one that focuses on green materials, sustainability, and reuse—to ensure we safeguard the beauty that surrounds us.

For this reason, YELL! Eyewear chose, for its first advertising campaign, a modern and dreamy Venus, evoking Botticelli’s romanticism, symbolizing not just a search for style but for culture and creativity—Made in Italy. This enhances the concept of naturalness and romanticism: the beauty of this collection represents the beauty of nature, of places and landscapes that we must protect through conscious, ecological, and sustainable choices if we want them to endure for future generations. This is the new “cry” of alarm from YELL!—and from society as a whole.

YELL! Eyewear therefore enters the market with a brand image that, through its first collection, conveys not only an idea of ecological fashion but also the vision of a conscious man and woman—fashion-forward yet thoughtful: she with a strongly feminine appeal, he with taste and elegance.