Brands

l.a.Eyeworks was founded on September 9, 1979, when Barbara McReynolds and Gai Gherardi jointly opened a store on Melrose Avenue in Los Angeles, California. Their initial goal was to challenge the prevailing conventions in the field of eyewear by proposing a new, provocative revelation of the face.

Original, often iconoclastic and always refreshing, the eyewear designed by l.a. Eyeworks is instantly recognizable for its bold shapes, imaginative material combinations and expressive use of color. Each limited-edition design by l.a.Eyeworks follows a meticulous production process where the finest materials are shaped by a combination of craftsmanship, technology, and optical imagination.

The result is a continuously evolving legacy of eyewear that balances innovation with comfort of fit, walking a fine line between optical tradition and a redefinition of the expression of the “now.”