Brands

We’re going to take a trip back, way back, to where our journey began.

In 2016 our world seemed unexciting and small. Together we devised a master plan to literally get away from it all.

We docked in Rome, found a youth hostel and had some money to spare.

When we returned home after being wined and dined, our sunglasses still held their appeal, so we said, “It’s sunglasses we will make!”

We were rich in spirit, but our accountant said, “My numbers say you’re poor.”

And yet, every morning, as the sun was rising, we would wake up early. At 8:00 a.m. we donned suit and tie, ready to build our future, step by step.

Today, DE® is the realization of our early dream.